Making Magic Moments Behind the Bar

Seminar Title: Making Magic Moments Behind the Bar

Description: Join Dean Serneels, a master of mixology and bar magic, for an immersive seminar that explores the art of creating unforgettable guest experiences. In “Making Magic Moments Behind the Bar,” Dean reveals the secrets behind connecting with guests on a deeper level, transforming simple service into memorable interactions. From the psychology of engagement to the subtle touches that leave a lasting impression, this seminar is packed with actionable insights and real-world examples that elevate bartending from a job to a performance.

Whether you’re a seasoned bartender or just starting, this seminar will inspire you to see your role behind the bar in a whole new light. Dean’s unique approach combines storytelling, expert techniques, and a touch of flair to show how small actions can create big moments. Discover how to turn every pour, every conversation, and every cocktail into a chance to captivate your guests and create those magic moments that keep them coming back for more.

Presented by: Dean Serneels

Sponsored by: Finest Call & Reál Infused Exotics

BIO: Dean Sereels

Dean Serneels love for the craft has remained deeply rooted in entertaining his guests. Dean catapulted himself into the industry spotlight the invention of the Flairco Flair bottle. He is still humbled by bartenders that share how much his work inspired them to get behind the bar.
He currently works as the Director of Beverage Applications with American Beverage Marketers. Here he supports the sales team advising independent bars, and national chain accounts and training distributor sales teams on how to craft innovative cocktails, all while inspiring the next generation of great bartenders.

Bartenders’ Shakedown Main – Accuracy Competition Rules – Speed Competition Rules -
Cocktail Competition Rules – Flair Bartending Competition Rules – Event Partners -
Mixology Matters Cocktail Conference Main – Registration/Tickets – Judges & Staff – Live Broadcast

All Rules subject to change without notice.
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