Low Proof Cocktails: Keep the Party Going and the Profits Flowing

Seminar Title: Low Proof Cocktails: Keep the Party Going and the Profits Flowing

Description: Face it, the new generation is looking for lower proof & healthier options when it comes to nights (or days) out on the town. Explore cocktail ideas that deliver less buzz (and less hangovers) but deliver on experience (and grow the bottom line).

Presented by: Dianna Greene

Sponsored by: Presidente Brandy

BIO: Dianna Greene

Dianna is the Eastern Regional Director of Gonzalez Byass USA, leading a small (but mighty) team representing a diverse international portfolio of wines and spirits. As an 18-year industry veteran, she has worked with iconic brands within the bartender community, such as Ketel One Vodka, Angostura Rums & Nonino. She is passionate about the telling the story behind the brands, category knowledge and helping bartenders build their skill sets & careers. She has been an active member of USBG since 2010 and helped launch the Diageo World Class program in the United States. Dianna has delivered several seminars on various topics for the bartending community on topics including, How to be a Brand Ambassador, Personal Finance, Bitters Workshops, Vodka, Fortified Wines, Competition Prep and was a guest professor at FIU School of Hospitality. Although Dianna has never worked as a bartender, she can mix and shake like a pro, even winning a little cocktail competition along the way, in 2021 she was crowned the winner of the Straight Up Solutions Cocktail Throw Down at the Hospitality Executive Exchange Conference. Dianna has had the honor of serving as a judge for various competitions over the years, including the Cocktail Art Challenge, Bartender Shakedown, Bar Brawls and other cocktail local competitions.

Dianna lives in Fort Lauderdale, FL when she isn’t on the road for business or adventure travel. When she is home; she enjoys cooking, reading, and spending time with family and friends- enjoying a great glass of wine or a cocktail, of course! She enjoys the great outdoors and has been an avid camper most of her life- last Spring she visited Carlsbad Caverns, New Mexico and camped in the Gaudalupe Mountains and Big Bend National Park. Dianna is thrilled to be a part of the Mixology Matters program and appreciates staying connected to the bartending community.

Bartenders’ Shakedown Main – Accuracy Competition Rules – Speed Competition Rules -
Cocktail Competition Rules – Flair Bartending Competition Rules – Event Partners -
Mixology Matters Cocktail Conference Main – Registration/Tickets – Judges & Staff – Live Broadcast

All Rules subject to change without notice.
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