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Hot News – February 2014

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Updated: February 1, 2014

 

BOLS AROUND THE WORLD 2014 COMPETITION
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The world’s largest open bartending competition is now on.
Don’t predict the next trend, invent it.

This year taking risks will pay off.  We are looking for great bartenders with vision who will challenge the status quo and set the new rules of the game. The aim of this competition is to develop a drinks concept that will be the next big thing. This concept will be inspiring to other bartenders, easy to replicate, attractive for guests andinnovative. It can be a fresh twist on an existing trend, it can be a fusion of trends, or it can be a brand new idea. You will be creating a cocktail and then developing a drinks menu inspired by this cocktail. The bartenders with the highest scores will be allowed to present their cocktail / drinks concept in a 2min clip to convince the jury why this is the next big trend.

 

During the competition you will Develop your own ‘digital portfolio ’which is a personalized page containing the idea behind your cocktail, drinks menu and video. This is your chance to share your creativity with the world.

 

Don’t predict the next trend, invent it.

The aim of the competition is to develop a drinks concept that will be ‘the next big thing’. The concept must inspire other bartenders, be innovative — but easy to replicate — and of course, be attractive for guests. It can be a fresh twist on an existing trend, a fusion of trends, or a completely new idea.

You will be creating a cocktail and then developing a drinks menu inspired by this cocktail. The bartenders with the highest scores will be allowed to present their cocktail / drinks concept in a 2min clip to convince the jury why this is the next big trend. Remember, take a risk.

Heat 1: The Trailblazer, Cocktail recipe upload
1 December — 25 February

Since 1575 the Bols family has led the way by constant innovation with its liqueurs and genevers — we invite you to do the same. Create a cocktail recipe that will change the rules of the game, you are only limited by your creativity.

Top 75% will advance to heat 2

Heat 2: The Architect, Drinks menu upload
3 March — 18 March

Create a drink menu that will simply blow your guests away. Engage your guests by designing a smart, original and strong menu that communicates the heart and soul of your business. Will your drinks concept be the next big thing?

Top 50 advance to round 3

Heat 3: The Artist, Create a 2 minute video
1 April — 15 April

Your personality, passion and craftsmanship shape you as a bartender; show us the real you. Prove yourself during this last stage of the competition, and secure your spot in the semi-finals. We are looking for the top 50 bartenders who create new trends and inspire others. This is your chance to share your creativity with the world.

Top 18 advance to The semi-final

SEMI-FINALS: Compete in Amsterdam
16 May — 19 May

The best 18 bartenders representing 18 regions from across the globe will compete in an intensive 3 day semi-final in Amsterdam. From there the best 8 will compete head-to-head in the grand final on the 20th of May to win the title of Bols Around The World Champion 2014.

Top 8 advance to The final

GRAND FINAL
20 May

The top 8 bartenders will go head-to-head in the live event in Amsterdam. This show will be streamed online, details to come.

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ABSOLUT AMBER
PRESS RELEASE
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Absolut Amber

Absolut rested in oak barrels. Absolut takes on a deeper character with Absolut Amber, challenging the status quo; taking the essence of Absolut and adding a rich, complex character from gently roasted oak wood. It has specifically been created for those who are not afraid to break rules and are looking to engage their senses in a deeper encounter with Absolut.

Taking on a deeper character

Continuing in a long standing tradition of excellence and innovation, Absolut Amber is the result of nearly two years experimentation and development and is the first foray into the world of aged spirits for Absolut. Crafted by a unique method of exposing Absolut to a variety of different oak types to produce oak barrel-aged spirits, the result is an exceptional drinking experience that transcends the traditional distinction between white and dark spirits. Absolut Amber has a natural amber color with a mellow and oaky taste while retaining the quality and smoothness of its original form.

The magic of wood

Wood has been used to age spirits for many years. Spirits pass through an almost magical transformation as the spirit interacts with the oak; developing color, flavor and rich, deep character. The influence of Swedish, French and American oak makes for a distinguished vodka that sits in a category all of its own.

The transformation process

Our master blender, Per Hermansson, and his team at the distillery in Åhus, Sweden, has been working on various optimal aging processes of Absolut fine-spirit to create the final master piece of Absolut Amber. Once the spirit has spent the optimum amount of time exposed to the various types of oak, master blender Per works to blend the various constituent aged spirits to the perfect balance before it is bottled. This process requires many years of experience and is central to the unique flavor profile of Absolut Amber.

Cocktails with character

Both refined and redefining, Absolut Amber is an entirely new way to engage your senses in a deeper experience and should be enjoyed the way it fits your character.

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USBG PRESENTS WORLD CLASS 2014

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Hello fellow bartenders!

I’d like to invite you to take on a new challenge in 2014: USBG’s World Class program, sponsored by Diageo.

In this global winner-take-all competition, you’ll compete with bartenders from around the country to show off your speed & efficiency, outstanding service skills, and product knowledge. After the national final, the US winner of World Class will go head-to-head with bartenders from around the globe to determine who will be 2014′s World Class Bartender of the Year!

But World Class is much more than a competition. It’s a product knowledge academy; a training facility for adding cutting-edge speed to your accurate pours; and a path toward delivering top-notch service to every guest, every time.

Find out how to become a 2014 World Class bartender here.

I hope you’ll make the commitment to elevating our craft in 2014.

Thank you in advance and cheers!

Aaron Gregory Smith,
Executive Director, USBG

 

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SUNTORY AGREES TO $16 BILLION DEAL TO AQUIRE BEAM INC.
PRESS RELEASE
Beam

Japan’s Suntory Holdings has agreed to acquire US-based spirits firm Beam Inc for US$16bn.

The deal, which will create the world’s third biggest premium spirits player, is expected to close by the second quarter of this year pending regulatory and Beam stockholder approval, the companies announced today (13 January). Beam’s management team will remain in place and the company stay headquartered in Chicago.

Matt Shattock, Beam’s president & CEO said: “Our combined global routes to market will expand our joint distribution footprint, and the powerful innovation capabilities both companies have developed will be a significant advantage.”

Beam owns the Jim Beam, Maker’s Mark and Knob Creek Bourbon brands as well as Teacher’s and Laphroaig Scotch whiskies, Courvoisier Cognac and Sauza Tequila. Suntory’s spirits business includes Japanese whiskies Yamazaki, Hakushu, Hibiki and Kakubin alongside Bowmore Scotch whisky and Midori liqueur.

Nobutada Saji, president & chairman of Suntory’s Board, said: “We are particularly excited about the prospect of working more closely with Beam’s excellent management and employees who will play an integral part in the growth of the business.”

The two companies already operate a partnership through which Suntory distributes Beam products in Japan and Beam distributes Suntory products in Singapore and other Asian markets.

Suntory today said it will pay for the transaction, which about equals 20 times Beam’s current annual EBITDA, with cash at hand and financing from its bank.

Suntory Holdings’ soft drinks unit last year completed its GBP1.35bn (US$2.1bn) purchase of GlaxoSmithKline brands Ribena and Lucozade using money raised in an IPO. The share launch was Japan’s biggest of 2013 and raised about US$4bn for Suntory Food & Beverage.

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3RD ANNUANL SPEED RACK COMPETITION


3rd Annual Speed Rack Competition (Various Locations) There’s gonna be a whole lotta shaking going on, thanks to the return of Speed Rack, the national all-female speed-bartending competition that raises money for breast cancer. The third national tour kicks off this December in New York City, followed by stops in Miami; Austin, TX; Seattle; San Francisco; San Diego, CA; Chicago, and Kansas City, MO, before returning to New York for the National Finals in May 2014. To date, Speed Rack has raised more than $150,000 for breast cancer charities and elevated awareness around the bad-ass-ness of female bartenders in America. Equal parts spectator sport, cocktail bonanza and charity fundraiser, Speed Rack is the brainchild of two o the cocktail world’s leading ladies, Lynnette Marrero and Ivy Mix, who launched the first tour in 2011. “Female bartenders are hardcore! They can make mean Negronis, Clover Clubs and Sazeracs – and they do it fast!,” says Marrero. “And we all stand united in the fight against breast cancer, so bringing these two worlds together makes perfect sense.” Contestants will compete in timed heats to make rounds of cocktails, culled from a list of 50 accepted industry-standard classic recipes, in front of a panel of judges and a crowd of excited viewers. Judges rate each drink based on prep time and accuracy. The judging panel includes such cocktail world luminaries as: Julie Reiner, Dale DeGroff and Audrey Saunders. Miss Speed Rack USA, crowned at the National Finals, wins an all-inclusive trip for two to France and a scholarship to the BAR (Beverage Alcohol Resource) program.

 

 

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