Building Your Brand through Social Media

Seminar Title: Building Your Brand through Social Media

Description: Unlock the power of social media with Ivan Usov and Olya Sabanina, two experts in digital strategy and brand building. In their seminar, “Building Your Brand through Social Media,” Ivan and Olya share proven tactics for elevating your brand’s presence online. Learn how to craft compelling content, engage your audience authentically, and turn followers into loyal fans. With a focus on the latest trends and platform-specific strategies, this seminar will provide you with the tools to stand out in a crowded digital landscape.

Perfect for bartenders, bar owners, and hospitality professionals looking to grow their brand, this session goes beyond the basics of social media to reveal what truly works in today’s fast-paced environment. Ivan and Olya will break down successful case studies, highlight the dos and don’ts of social media marketing, and offer practical tips that you can implement immediately. Whether you’re starting from scratch or looking to refine your strategy, this seminar will empower you to build a brand that resonates and reaches your target audience.

Presented by: Ivan Usov & Olya Sabanina

Sponsored by:

BIO: Ivan Usov

Ivan Usov is a flair bartender from Russia, now living in New York. He’s a blogger, flairing instructor, and performer. A multiple medalist in both the World and European Flair Championships, he also excels in tandem flairing.

PERSONAL BACKGROUND

Professional flair bartender, mixologist, performer, and blogger.

Regularly participated in flairing competitions in the USA, England, Poland, Romania, Latvia, India, China, Belarus, Finland, Russia, Italy, Germany, Indonesia, and other countries.

Started a TikTok blog in 2019 (with over 790 thousand followers at the moment), a YouTube blog in 2014 (with almost 100 thousand), and two Instagram accounts in 2017 and 2016 (with 303 thousand and 152 thousand followers, respectively).

Professional flairing artist, performing in the flairing tandem show “BAR STORY SHOW.” Took part in talent shows, musical clips, and appeared on television.

Additionally, he is known as a flairing coach with over 10 years of teaching experience and runs an online school. He actively promotes flairing as a culture within the bartending industry.

CAREER HIGHLIGHTS

- Two-time World Champion in the Roadhouse Flairing Tandem Competition (2018 and 2019)

- World Tandem Champion at Titan Legends 2016

- Twice Flairing Champion of the USA (2022 and 2023)

- Manchester Flair Open Champion 2018

- Musical Flair Open Champion 2015

- Metro Open Flair Grand Slam 3rd place Champion 2016, etc.

—————–
BIO: Olya Sabanina

Olya Sabanina is a professional flair bartender and mixologist, performer, and

blogger. Began a career in the restaurant business in 2012 and

worked as a bartender and bar manager in different bars

aroung the world. Regularly participates in flairing competitions