Utlizing ‘AI’ Artificial Intelligence Software in the Hospitality Industry
Have you ever wanted more time and more help in your...
Age? 28.
Where are you from? Originally Long Island New York, spent about 3 yrs. in Orlando Florida where I learned to Bartend as well as Flair Bartend. Now I’m proud to say that I reside in Las Vegas, Nevada and I love it all except for the weather.
How long have you’ve been Bartending? 7 crappy years, If you count Benigans and Level 3 nightclub.
And Flair Bartending? 7 years.
Where do you work? Village Bar at the Rio All-Suite Hotel and Casino.
What got you into Flair Bartending? Well, I started in this industry as a server at TGI Fridays. The 1st day of training, I saw this other server balancing a soda on 2 other glasses of soda in one hand… And i was like “wooooow”. So I started to learn slowly but surely how to balance miscellaneous objects any way I could to take them to the table. ex: an upside down pint glass on 3 fingers w/ a bottle of beer on top, and other really weird stuff. I got such a great reaction out of the guests that I served, I always felt I needed to do something or anything “extra”. As a lot of us know, working at Fridays as a server is not the best job, So I started to drive for a bartender position. Once I became a bartender, it only seemed natural to Flair because it was a way to do something “extra” for the guests.
How did you start out learning to Flair? I had nobody, no trainer, nobody to ask “like this??” I leaned it all by myself… well, maybe not. I like to think about this phrase alot. “Gained experience and shared knowledge”. I just picked up a Flairco, and went to town injuring myself. No trainer, no nothing. And I entered a competition 3 weeks later. That comp was “Battle of the Bartenders” ran by Brian Loukmas in Orlando Florida. I had 32 drops in 3 min!!! I don’t think there is enough time in 3 min. just to drop a bottle 32 times, let alone do any Flair!! Anyway, I scored an AMAZING 9 pts. out of 100 and this guy named Levi Donaldson (maybe you’ve heard of him) wound up winning (Hi Levi!!). So… I went back the next week for more punishment… Took last again. And again. And again. And again. And so on. But all these losses made me better. I was “gaining experience” and the others were “sharing knowledge” with me. Oh ya, there was no Amateur or Advanced division when I was coming up. Don’t ever think you need someone to train you because you DON’T. How dedicated you are is how good you will be.
Tell us about the Flair Bartending scene at the Rio? I have a great shift at the Rio and a great job… But DAMN that place is in decline. Its becoming soooooooooo corporate. I believe when a place gets too big, they start forgetting about their employees. And their employees are how they got so big and tough. The Village Bar used to be a place to go on EVERYONES list. Soooooo many great Flair bartenders have worked there. It used to be bartenders like Adriano Marcelino, Rob Ledgerwood, Vache Manoukian, Rodrigo Delpech, and Tim Plummer doing shows every hour with Matt Maze and Danny Van Dewater jumping right in with THE BEST tandem juggling I’ve ever seen. Then they renovate the bar and give us a sound system that you cant hear from 10 feet away. Therefore, the shows are no more. Lets move to the IBar, where at one time, the drink menu was THE BEST in Las Vegas because we had two of THE BEST mixologists with Bobby G and “Paisan” (Anthony Alba) and then they decide to eliminate the “Mixologist” position. All around, at one point, this was the place to be but unfortunately it doesn’t stand out anymore, its turning into every other casino around.
Describe to us your style of Flair? Different people pride themselves on different things. I pride myself on showmanship. While other men and women pride themselves in other categories. Behnam Gerami for example, in my opinion, prides himself on originality. And I believe we all can agree that he is one of the best in the world at that. While someone like Vlydamyr (can’t spell his last name) prides himself on a piece of difficulty, show, originality and variety. That’s what I love about Flair. Its you… whoever you are. We are soooo different because Flair lets you express yourself.
What makes you stand out from other Flair Bartenders? Again, I think my drive to be a good showman. Sometimes I lose a lot of competitions just because I’m being me. I bring my “show” to the competition, and if the judges don’t like it? Oh well. I’m not someone who reads the rules and wonders how I can get my points. I just like doing my thing. I love flipping bottles. Every once in a while people tell me that I remind them of Tim “Flippy” Morris and I am so flattered by that. I met Flippy at “Battle of the Bartenders” in Orlando…
a loooooooooooooooong time ago. He was such a comfortable and encouraging person to talk to (even though I was so intimidated ’cause he was a “Vegas guy”). And then I saw him Flair. He was sooooooo energetic and fun, and his moves were sooooooooooo hard. I knew at that point that I wanted to be just like him. And I only wish that I can make a crowd stand up and shout half as good as him someday.
What do you hope to get out of Flair? Flair has given me a lot already. I have a great life, full of great friends, cars and an awesome house. The established friendships is what I love the most about Flair Bartending. Even though we get into disagreements a lot of the time. When one of us is in trouble, or needs a favor, we all seem to come together to help out. Its feels very much like family.
What is your favorite Flair Bartending competition and why? Bartenders Bash in Islamorada, Florida. It is on the beach… there are FREE BOOZE… Flairbar.com is ALWAYS there… I always wind up seeing an old friend.. The comp is on a GREAT stage, it overlooks the crowd and the ocean water, not to mention thinking about the greats that have flipped on that very stage. Right where you are standing… I get to drink “Key Lime Coladas” there every year… Get to hang out with Brian and Brenda Loukamas, wait Brian Loukmas and Brenda Anderson( hi!!)… Its layed back, its FUN… Despite the fact that I REALLY wanna win.
Who do you look up to in this Sport? Flair Bartenders that “Do their thing”. I look up to a lot of Flair Bartenders for just being themselves. I look up to Tim “Flippy” Morris for entertaining a crowd with an array of different techniques (not just flipping bottles). Colin Griffiths for his originality and always being able to “make a move better”–its soooooooo frustrating practicing with him ’cause you are sooooo excited to show him your new 2 tin, bottle move… He’ll watch it and say, “ya, that’s good, but it’ll be REALLY good if you add another bottle…mate” I look up to Dario Doimo for his dedication and his attention to difficulty. Rodrigo Cao for his unique mix of difficulty and showmanship. he brings the crowd in so well, when he hits a big move, the crowd cheers WITH him. You find yourself cheering for him ALL the time. Vache Manoukian also for his mix of difficulty and showmanship. But also for bridging the gap between “flipping bottles” and entertainment. Vache brings his other talents to the table and fuses them into his Flair. Ex. He is on the drums. He uses that along with his talent at Flair to take 2 of his talents to a new level. another bartender like this is Branden Stewart. He takes one bandanna and turns it into one of the best Flair rounds ever!! One bandanna… who would have thought of that??
Why did you compete at Bartenders Bash 2008? OK, I’ll be honest. Bartenders Bash has been my favorite competition for years. Its the ONLY competition I want to win. For the past three years I have practiced for this one for 2-3 months in advance. This competition is very laid back and its a very fun atmosphere. That’s what I love about it. The past three years I have finished 3rd, 2nd, and 3rd. As we all know, it is soooooooo frustrating when you put a lot of time and effort into something to fall short. But that’s the name of the game in Flair. When I fall short it makes me work even harder. All you can do as I always say is “Leave no doubt”. If you “Leave no doubt” in the judges mind, they can’t help but give you the highest points. If you “Leave the door open” which a lot of people do sometimes (its so frustrating) you let the judges decide where you finish. I have learned many lessons the hard way and I am already working on my routine for Bartenders Bash ’09 and one thing is for sure… Its gonna be a blast!!
Tell us about your experience at the event? Great!! As always. I started going to “The Bash” 5 yrs. ago. when Bill Long was running the comp. It was awesome then, and even better now. Rob Husted and BarWars LLC(www.barwars.info) has now fully taken over the facilitation of the event. The event has even bigger trophies and I think you even get a little more drunk with those guys around. It was the time of my life this year… and I traveled alone. Yes… I wanted to go so bad I went alone, but like every year BarWars LLC and Holiday Isle didn’t disappoint.
What are your overall thoughts on Bartenders Bash and the history behind it? I LOVE this competition!! I talk a lot about how great is is seeing your buddies and getting drunk. But I’ll come clean. The reason I want to win this competition sooooooooo much IS the history. Earlier, when I talked about how great the stage is… you feel this eerie feeling when you walk onto that stage. A sense of pride to be standing where the greats made it happen, made what we do great, pushed the envelope. Do you know that not one Competition EVER has stayed in the same venue?? But this one. Every year I go out there and feel that energy of flipping bottles where Bill Long did. Where Rob “Tin Man” Ford did. Where Ken Hall did. And Juan Llorente, and Rick Barcode, and Nico Antivero, and Rob Husted, and Mauro Garrido, and Rodrigo Cao, and “Flairin” Erin Connelly, and Dorian Oldan, and Robyn Clossen, and Eric “Capt. Boogie” Holbert, and Danny Rossi, and Rodrigo Delpech, and Martin Janica, and Peter Medina, and Tony “Sweet T” Banawa Just to name a few. The feeling of winning a competition with such history frightens me. I guess thats why I choked so many times. lol.
How did you start out learning Flair? Well, like I said earlier, At TGIFridays (damn I give them too many plugs) I loved doing unique things with glasses and beer bottles. So when I became a bartender it was just a given to me that I had to do that something extra. With bartending and Flair you can be who you are. When your a server you gotta be nice and say “sorry” all the time. As a bartender, and especially being able to Flair you can relax and be yourself. That what attracted me soooooooo much to Flair.
How often do you practice? I recently had throat surgery so not much in the past few weeks.(I’m fine) But I usually practice at least two hours a day at work before I get to the bar. I have the set up in the garage for it that gets used constantly when I have a comp coming up.
What is your advice to some of the new people wanting to move to America for Flair bartending? America is the land of opportunity. I say go for it!! I moved to Vegas with $500 bucks in my pocket. I couldn’t even pay 1st month and security at the apartment I was renting. Hard work and dedication goes a long way. I am a big believer in not counting on anyone. I did it myself and you can too. I say it a lot “you have to take a step back to take a step forward”. Just think of that, it may be a lower paying job at 1st, but if you hang in there and be the best you can be. It always seems to work out.
What is the story behind the nickname “Franchise”? Well, I prefer it spelled with a Z but that’s OK.
Why did you move to Las Vegas? Money, Money, Money. I moved to Las Vegas to make a fortune. Instead I found stability and a home. I first moved here to taste the good life I’ve heard so much about. When I got here there was a long road ahead. I didn’t know. I guess you gotta start at the bottom?? Union?? What?? I can’t work a night shift?? I can only work 2 days this week?? How frustrating?!!!!! Well, that life. I found the harder and longer I worked here, the money was decent but the stability of my job and life rocks!! Most of the other Flair Bartenders that work here in Las Vegas are genuine and great people. People I don’t want to leave behind. The friendships that I have formed with people here in Vegas will Never be forgotten. It feels like home.
Tell us about currently working in Las Vegas as a Flair bartender? Working in Las Vegas as a Flair Bartender rocks!! I love that I can go to work everyday and do what I love!! Beware people, when you are having a bad day you STILL have to Flair at work. It comes with the territory. I feel I work the best hours too. 4pm-12am. That is sooooo awesome because I can go out after work and Vegas is still fun after midnight. And I can sleep in all day. Although the Rio may not be the best right now, I still remain optimistic about the future of Flair and I am glad to be a part of it.
Tell us about your experiences competing in Las Vegas bartending competitions? I have been involved in over 200 competitions. There are some great comps out here. There are ones that I would like to see back like Flair Vegas and Flair Fest. And there are ones that I’m glad they are gone. I have competed in almost every comp you can think of out here and it was like a roller coaster ride. Some were great like Flair Fest (at Boulder Station) and Nations (at Icehouse lounge). I have won plenty and lost horribly and chocked a couple of times as well. I won comps like the “Las Vegas Centennial”, “Flair Fest” and Tommy Rockers a few years ago. I’ve also made the finals in every Vegas comp I have ever entered (sooner or later) except for UFBC. I think there is enough diverse comps in Vegas to go around. You have the respectable Legends and Nations comps. And the fun Red Room and Kahunaville comps. Kahunaville has a weekly “in house” competition which is bad ass. If anyone is here in Vegas on any Thursday, you can go watch people like Dario Doimo, Colin Griffiths, Sean Story, Rodrigo Cao, Joey Torres or Danilo Oribe compete with each other in a really fun setting. Overall this is what I want to see, Flair Vegas back and the Kahunaville comp open to all competitors.
Tell us about your first Flair Bartending Competition and your experiences there, What were you feeling, Did everything go as planned? Wow!!! I was Sooooooooooooooo bad. I remember walking into Adobe Gila’s in Orlando (BTW when is the reunion comp Brian??) and asking about the “Bartender Competition”. Someone told me to wait and went and got Brian Loukmas. He explained that it was 3 min. and gave me a copy of the rules and drink list. So, I remember thinking 3 MINUTES… piece of cake!!! I’ll just throw all my good stuff n time will be up. I don’t even have enough time to drop anything. Boy was I wrong. I went there the night of the comp and I didn’t even know what a routine was at that time. I was soooo nervous my knees were shaking and when I tried to stall a bottle it wouldn’t stay because my hand was shaking so much. Anyway they counted me down and BOOM I dropped, and then BOOM i dropped again, 30 more drops later and time ran out. I said to myself “Wow, that’s a lot harder than I thought”. I scored a 9 out of 100 and Levi Donaldson had won. So that night I went home and practiced in my room for a few more hours and went to sleep with Levi Donaldson being my new hero.
If you could help influence Flair to change our sport somehow, what would it be and why? I am trying to influence this business right now. Myself and Matt Maze ran a comp last year called Flair Fusion which had no liquor sponsors. And no judges. And a text vote. Ya, it was VERY different. Vache Manoukian wound up winning and I’m very happy that he did. His mixture of entertainment and Flair is really making leaps and bounds for this business. Hey, it was different and new. Good or bad. There was plenty that competitors liked about it like the personal grand entrances for each of the finalists. And plenty the fans liked about it like the interaction of The text vote. I feel like everyone thinks there is only 1 way of doing things. When you look at the big dog there is. But if you roll down to F L A there are plenty of other ways to run comps like “Summer Flair” and the “Bartenders Bash”. Bartenders Bash was there before any of them. And has never changed, its still great.
How do you help connect with the crowd while you are on stage and how is it different when you are at work behind the bar? I think work and competitions are very similar. Although I use A LOT more techniques to interact at work. A smile goes a long way. If you are happy, they are happy. when I want to evoke an emotion out of the crowd, I make things look easy. They might be like “WOW” or they might be like “what a cocky bastard” but its an emotion either way. Facial expressions are a great way of doing this. Or maybe shrugging your shoulders. I like to use my surroundings at work lot. I do a lot of stuff off the back bar and in tandem with whomever I am working with. A lot of unexpected moves get great crowd reactions such as napkin Flair or garnish Flair. I think that’s why everyone goes nuts when you throw a lime into the top of the drink. Its unexpected.
What are your thoughts on Flair bartending and how it is being judged in major Flair comps? I am a bad person to ask about this. YES it is unfair. I don’t think I have seen fair judging in a while out of the big comps. We need some fresh faces. Or at least faces that have Flaired this decade. I remember practicing with a judge once and doing a common certain stall. and that judge saying “That’s not difficult” then he tried it. And said “wow I never tried that, that’s hard”. I never tried that!!!!!!!!!!!!!!!!! come on. So you think its easy then?? so you haven’t awarded points for it then?? WTF!!!!!!!!!!!!!!!!!!! OK, now lets break down difficulty. If juggling is this guys strong point why does he get so many points for it?? Because its easy to him. I balance 2 bottles and two drinks on my head on a spoon (which took me 2 yrs. just to hit it once) and I get 45 out of 100 in difficulty. I drop that stack 50% of the time in comps and it usually brings me down to last place because then I have missing drinks. Maybe if I could juggle better would I have more difficulty?? You be the judge. Maybe if I throw that stall I talked about earlier?? Nope ’cause the judge doesn’t think its hard.
Its simple, Flair is becoming more for the crowd. FINALLY!!! I think a lot of people agree that you need Flair only judges and Entertainment only judges. 50/50.
What do you think is the next step to continue the growth of our sport of Flair bartending? Change the judging system. And do it right!! If its 50/50 make the entertainment judges people that know nothing about Flair. Maybe they can have knowledge of show, like choreographers or producers. At other 50/50 comps I have seen people in the finals that didn’t look to the crowd once!! How did that happen?? When people say “his Flair is his show” it makes me sick. Showmanship IS NOT Flair. The connection with the crowd is. ex. People say that about Rodrigo Cao. That is so untrue. Take a lot of his facial expressions, whether they be happy or cocky he makes a connection with the crowd and makes them part of his life for 5 minutes. He doesn’t just “flip bottles”. He wants the crowd to enjoy what he’s doing just as much as he does. Thats the future. This business hasn’t been pushed to the next level in a while. Anyone can put there head down and juggle. And a lot have so far. But the people that don’t will push this business again.
Are there different avenues for sponsorship that we should pursue? What shouldn’t you pursue?? Tide detergent sounds like a good one. How about Affliction Clothing Company, or Mercedes-Benz?? Just think of any company. Most of these large companies and corporations have deep pockets, especially when it comes to their budgets for marketing and advertising. ex. If Samsung has a budget of 900k a year (just a random number) for advertising, why can’t we ask Samsung for 1 or 2 or 20 big screen LCD tv’s for our competition??
Samsung probably gives more than 20 tv’s away a year! All we have to do is ask. I’m talking more than money here. What would you rather have? a thousand bucks when you win? Or a thousand bucks and a brand new 60″ tv? How about apple?? We can give all the finalist iPhones. They are only $200.00 now but that would be a cool extra incentive. At the Kalahari Showdown ran by Colin Griffiths, day 1 was qualifying and day 2 during the day was a gaming event and ping pong tournament. He got namco to give him a PSP. So the winner of the Wii competition (Matt Maze) won it. He only got 1 PSP to give away, but 40-50 people had a blast trying to win it. I believe in thinking outside the box, which a lot of people don’t like but the business will NEVER get any bigger when there are 40 amateurs and 15 pros competing at most comps lately. Its just headed in the wrong direction right now. And I think there just needs to be a few things changed to make it better. Why aren’t there a lot of pros at most comps?? Entry fees too high?? They don’t like the judges?? They think its unfair?? Well, the economy is in the dump, and gas prices are up. Can I afford to pay nearly $400.00 every month to compete, and travel?? Ya but why would I want to? I’m a pro. And I have a great job. Why would I want to leave work for 3-4 days and give up maybe $1,200.00-$1,500.00 bucks to win $500. I’ll tell you what. Nations this year is the most fair prize breakdown yet. Every pro finalist gets more than the advanced champion… uh the advanced… 1st place. And the Grand Champion gets a shit ton of money. This is a start to making things better and having more pros involved.
Do you think corporations and sponsors investing in Flair bartenders is an effective way to promote and educate and why? Well, sponsors see cost efficiency. If they can put a 1 page ad in Maxim magazine for $10,000.00 dollars or they can give it to Flair Fusion LLC. Maxim reaches 50,000 people a month. And Flair Fusion LLC reaches 5,000 people the writing is on the wall. That’s why it is hard to find the right sponsor. If Flair starts becoming more popular and there is a demand for it, the sponsors will come easy. Yes, I think it is effective but it can be better. And the money can be bigger. The money can always be bigger. Take the UFC, I watched UFC when I was a kid. When it was illegal in most states. And NO ONE watched it. People have been fighting with each other for thousands of years. back when I was a kid it was ex. a kickboxer vs. a grappler. That didn’t work. Now to be a “Mixed Martial Arts” fighter you have to be skilled in a vast array of combat styles. That’s just one thing that makes the UFC so popular. Because the champions in each weight class really are “Ultimate Fighters”. UFC isn’t even there yet. But, they have enough exposure and demand for their brand that they have great sponsors with deep pockets. The UFC has around 2 million pay-per-view buys a month. That sounds like a lot huh? Like 90 BILLION a lot. Well the De La Hoya vs. Mayweather fight last year had 40 million buys. DAMN!!!!! Well if you had $10,000.00 for advertising would you want to reach 2 million… or 40 million viewers? I think Flair needs to grow. And there needs to be a movement towards a demand.
What is your favorite drink? I drink a lot of different stuff. I prefer Any orange vodka and 7up or redbull. I have been drinking a lot of Cruzan flavored rum lately too. The raspberry and pineapple with 7 and cran is REALLY good.
Have you ever wanted more time and more help in your...
MANGO MAGIC: Marco Estrada, Brownsville, TX 1 ½ oz Aviation Gin ¾...
ALOE WOK: Olya Sabanina, Saint Petersburg, Russia 1 1/3 oz Aviation Gin...
About the author, Elton Marvin Jr. has worked in the food and...
From starting out picking up a Flairco bottle after watching the movie...
From starting out blowing fire behind a bar, performing magic, competing in...
Your cart is empty.
Click “Play” on the video above.
Click “Play” on the video above.
Click “Play” on the video above.