HEAVEN HILL BRANDS BARTENDER OF THE YEAR CONTEST
Press Release

THE PETER F HEERING® CLASSICS ANNOUNCES 2016 WINNER AT LONDON COCKTAIL WEEK

October — 2016 (London, England) — The Aviation is the classic choice. Grant Murray from UK and his modern classic cocktail the “Brace Position” has answered the challenge and
has been named the winner of the 2016 Peter F. Heering® Classics. 10 global bar star semifinalists were flown to London, England and
shook things up during the famed London Cocktail Week

10 Global Semi-Finalists to the Final Five

Five global finalists from the 2016 Peter F. Heering® Classics were announced last week during London Cocktail Week festivities. The final five global finalists created an
inspired modern classic cocktail with CHERRY HEERING® and presented their modern classic and philosophy behind at the finale event at Joyeux Bordel London.

“The 2016 Peter F. Heering Classics inspired the Heering brand itself in a way that is more than special”, said Adéle Robberstad, CEO Peter F. Heering “the passion, commitment and
sharing of talent using the Heering brand in his competition is now our present day history that makes us as proud as the day the Heering brand was created,
almost 200 years ago.”

Pita Dixon I Australia I “The Right Way”

Andrew Schneider I Canada I “Mount Pleasant”

Dawid Guzik I Luxembourg I “Secret Clover”

Laura Walker I New Zealand I “Blood from a Stone”

Grant Murray I UK I “Brace Position”

The 2016 Peter F. Heering® Classics finalists were selected by a global jury comprised of Simon Difford – one of the worlds most renowned and respected drinks experts,
David Wondrich,  James Beard Award Winner for his book Imbibe! and founding partner on Beverage Alcohol Resource, the United States leading training program
for bartenders and other mixologists, Din Hassan, a veteran from the Singapore nightlife industry, Hamish Smith, a multi-award winning drinks journalist at
Drinks International Magazine, Lauren Mote, Co-proprietor of Bittered Sling, a wildly successful line of high quality small batch cocktail and culinary bitters and
Charlene Dawes, Managing Director and Owner of Tastings Group Limited.

The Peter F. Heering® Classics tapped the best bar talent in the world to re-write cocktail history by creating their version of a classic cocktail.

THE 2016 PETER F. HEERING® CLASSICS, 46 GLOBAL FINALISTS AND THEIR MODERN CLASSICS.
https://www.youtube.com/channel/UCTJ_cac4N_pZIFgB704_EqQ/videos?view=0&sort=d d&shelf_id=0

HEERING liqueur from 1818 and the Original Cherry Brandy is sold in more than 100 countries all over the world.

CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen;
as an accessory that adds lavishness, extravagance and civilization to the mix.

CHERRY HEERING® continues to evolve and recognize that even the timeless classics need a refreshing remake now and then, thus CHERRY HEERING® has challenged the
best of the best behind the world’s bars to create their own modern classic interpretation of the Singapore Sling.
THE PETER F. HEERING CLASSICS ® an annual global bartender competition that asks bartenders from around the world to pick a classic cocktail and
modernize it with a twist and shake that best defines their talent, taste, personality and what most inspires them about using CHERRY HEERING® in a Modern Classic.

HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with
no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and
cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.

COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Bar Business Magazine.

For more information about Peter F. Heering, please visit
http://www.heering.com  www.facebook.com/heeringliqueur
https://twitter.com/heering https://www.instagram.com/cherryheering/
MEDIA Contact: United States | James Monahan | james@monahanpr.com |
(m) 917.826.9449: Global | Anna-Karin Olofsson |Anna-karin@heering.com | Peter F Heering (o) +46 8 412 60 40 (m) +46 70 23 99 100*For Hi res images, recipes and general brand press queries

For more info CLICK HERE!

MAKE SOME MYSCHYF
Press Release

What Is Myschyf?

After one sip it hits you. This is something new. Something you didn’t see coming. Imagine a warm build up, uniquely balanced flavors and a tingle finish. Myschyf is the hemp liqueur. This 70 proof liqueur has a flavor of hemp, pistachio with a clean mint finish. It’s made to shoot but great to mix with as well. Myschyf is great as a cordial to help modify your favorite cocktails or as a main spirit to really offer something new to your guests.

To learn more, you can  CLICK HERE!

DIAGEO TO SUE
CAPTAIN AMSTERDAM OVER CAPTAIN MORGAN
by Lucy Britner

Diageo has confirmed its intention to sue California-based herbal remedy and e-cigarette refills seller Captain Amsterdam, over the US company’s alleged similarity to the former’s Captain Morgan trademark.

The lawsuit, brought by Diageo North America, claims Captain Amsterdam has imitated the Captain Morgan character in its marketing material, as well as having imitated the ‘Captain’ and ‘Captain Morgan’ words.

A spokesperson for the drinks group said: “Captain Morgan is one of the most well-known and iconic spirit brands in the US and globally. We will strongly protect our intellectual property rights.”

PLANTATION PINEAPPLE RUM
by Andy Morton

To learn more about Plantation Rum, you can start by  CLICKING HERE!

THE ROADHOUSE UK FLAIR COMPETITION

Over the years the competition has been tweaked and molded to move with the times. People change, and so does the face of Flair. Roadhouse remains the leader in this field with the innovation of multi objects and strategic judging criteria. Still working on a ranking system and part of a league, Roadhouse utilises every month to make sure that the grand final holds host to the biggest names of flair in the world.
A special recognition must go out to Brett Seychelle who identified and pursued the interest in Flair to develop the Roadhouse Flair Competition. In addition to all who have participated, competed or contributed to Roadhouse Flair, we also thank previous organisers Troy, Andy Collinson, Lord Tugworth and Jay Du Toit for their involvement and promotion of the Roadhouse Flair competition, for whose efforts have made this competition the biggest in the world!!

FLAIR CALENDAR

January

For more info you can CLICK HERE!

HEAVEN HILL BRAND BUYS DEEP EDDY VODKA
by Lucy Britner

Heaven Hill Brands has agreed to acquire Deep Eddy Vodka from Eliza Spring for an undisclosed sum.

The deal includes the Deep Eddy Vodka brand and its distillery.

Texas-based Deep Eddy, which launched in 2010, has several flavours in its portfolio including Sweet Tea, Ruby Red and Lemon, as well as Straight Vodka. The entire team at Deep Eddy will join Heaven Hill.

Max Shapira, president of Heaven Hill Brands, said: “This is a milestone day for Heaven Hill Brands as we add Deep Eddy Vodka to our dynamic and innovative family.”

Eric Dopkins, who will continue as president of Deep Eddy Vodka, said: “The Deep Eddy team and their distributor partners will remain in place and continue to build on the exceptional momentum of the brand alongside Heaven Hill.”

Earlier this month, Heaven Hill announced a tie-up between its Blackheart rum and the Playboy brand.

SPEED RACK ALL FEMALE BARTENDING COMPETITION 2015
Press Release

Playoffs run from November 2014 through June 2015.

To enter you can Click Here!